How can you differentiate your business if you’re unsure how it stacks up against others in your sector?
Unless you’re operating in a micro-niche industry, your business likely faces ample competition. An analysis is vital to understanding a competitive landscape — and identifying and tracking the strengths and weaknesses of your competitors can help you recognize new opportunities and stay abreast of rising threats.
Analyzing competitors allows you to assess your unique selling points and uncover potential gaps in the market, unmet needs, and areas where competitors fall short so that you can gain a marketing edge.
The old-fashioned spreadsheet is one of the most common tools for creating a competitive analysis. But trust us, SmartSuite offers a better way!
In today’s video, ProcessDriven CEO Layla Pomper shares how to create a competitive analysis in SmartSuite using a free Template that’s available on all plan levels, including the Free plan!
